A corporate style guide or style manual is a set of standards for the writing and design of print documents or web sites. Adhering to a corporate style guide provides authority, uniformity and coherency in tone, formatting, look and feel, design, language and a host of other elements.
After all, seldom is the development of brand collateral, Internet marketing campaigns, digital strategy decisions, or managing web content the sole domain of one individual. Sure, there are some solo operators who do it all. We've helped quite a few out. They're impressive people.
But in most organisations, there are multiple stakeholders, multiple contributors, multiple opinions, and multiple egos all contributing to various initiatives. In this instance, a corporate style guide becomes the 'source of truth', the definitive reference that all potentially competing interests must defer to.
The result of proper and permanent adherence to a corporate style guide or style manual can add efficiency, speed and consistency to any development, design or writing process, irrespective of the medium or the messages.
There are generally two types of corporate style guide, whether for print or online:
At Jasper Design we have compiled numerous corporate style guides for our clients in logo design and branding. You can purchase a package straight from our Shopping Cart or Contact Us for an appointment to discuss your requirements.