Jasper Design Articles

Pick A Font

Kerning

A typeface design, no matter how good, is not at its most effective without the sensitive adjustment of letter spacing. Kerning is one of the components of letter spacing. In typography, kerning refers to adjusting the space between characters, especially by placing two characters closer together than normal, usually to achieve...

Business Cards

Business cards... ...are they really necessary? In this day and age when so much of our communication is digital, it's actually becoming more important to exchange something tangible and tactile; something your clients can hold on to. It's still important to have a business card that stands out from the rest. Your b...

Logo Design

When you have your logo professionally designed it is important to keep an electronic copy of it on file. This can save a lot of time and effort with future projects, and ensures your logo is always represented in the same way as was originally intended. You should ask for at least one high resolution jpeg version (named after the Joint P...

Which Font to Pick

Picking the correct font for your document or logo can be quite tricky. Like colours, fonts have 'personalities' Some are cool and funky, young and fresh, some are messy or neat. Some are old school or even old fashioned. Getting your message across can be easier if you choose the right font. It can be hard to avoid the cliche...

Pick a colour

Colour Colour is not only one of the most powerful elements of design, it is often the most persuasive factor. Colour can increase brand recognition by a whopping 80%. And brand recognition directly leads to consumer confidence. Colours can attract shoppers, turn them away and also has the ability to change shopping behaviour! While 52% o...

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