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    <title><![CDATA[Jasper Design RSS]]></title>
    <link>https://www.jasperdesign.com.au/rss.xml</link>
    <description><![CDATA[Jasper Design RSS]]></description>
    <pubDate>Sat, 08 Feb 2014 04:37:38 +0000</pubDate>
    <managingEditor>kellie@jasperdesign.com.au (Jasper Design)</managingEditor>
    <generator>Jasper Design</generator>
    <language>en</language>
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      <title><![CDATA[Logo Parts]]></title>
      <link>https://www.jasperdesign.com.au/articles/logo-parts.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/63494</guid>
      <description><![CDATA[
 Logos are generally made up of two parts. There is the logotype which is a uniquely set and arranged typeface, and the logo which is a picture or symbol that doesn&rsquo;t rely on text to be recognizable. All logos have one or both of these parts. A good example of the difference would be the Apple logo (logo) verses the Google logo (logotype...]]></description>
      <pubDate>Sat, 08 Feb 2014 04:37:38 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Be terrific in the traffic!]]></title>
      <link>https://www.jasperdesign.com.au/articles/be-terrific-in-the-traffic-.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43538</guid>
      <description><![CDATA[
 Have some fun with your car signage and get noticed
Some businesses spend serious amounts of money having their vehicles sign-written, and in some cases fully vinyl wrapped, but just put the business name, logo and phone number, with absolutely NO information about what they do, or any reason why you should call them!

 BORING!
Look at yo...]]></description>
      <pubDate>Mon, 29 Jul 2013 11:05:30 +0000</pubDate>
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    <item>
      <title><![CDATA[Getting along with your designer]]></title>
      <link>https://www.jasperdesign.com.au/articles/getting-along-with-your-designer.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43514</guid>
      <description><![CDATA[
 &nbsp;

 Graphic designers and their&nbsp;clients are often notorious for not&nbsp;communicating in the same way.

 Sometimes it is the difference&nbsp;between a visual- and a non-visual thinker&nbsp;(the right or left brainer!).

 Other times it&rsquo;s just not sharing&nbsp;the same &lsquo;language&rsquo;. This lack of&nbsp;effective ...]]></description>
      <pubDate>Fri, 26 Jul 2013 12:35:56 +0000</pubDate>
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    <item>
      <title><![CDATA[Colours Spaces]]></title>
      <link>https://www.jasperdesign.com.au/articles/colours-spaces.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43510</guid>
      <description><![CDATA[
 &nbsp;

 PMS, RGB and CMYK are the three most prominent colour spaces used in design circles. Here is a basic understanding of the differences.

 PMS refers to the patented Pantone Colour Matching System used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric and plastics. By stand...]]></description>
      <pubDate>Fri, 26 Jul 2013 11:44:52 +0000</pubDate>
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    <item>
      <title><![CDATA[Eco-friendly Printing]]></title>
      <link>https://www.jasperdesign.com.au/articles/eco-friendly-printing.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43506</guid>
      <description><![CDATA[
 Over 100 million trees are cut down each year to supply fibre for writing and printing papers in the US alone! By reducing, re-using and recycling we can all help the environment. Here are some terms that might help you choose environmentally friendly papers that you can use for printing projects and around the office:

 
  Virgin fibre &n...]]></description>
      <pubDate>Fri, 26 Jul 2013 11:35:56 +0000</pubDate>
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      <title><![CDATA[Kerning]]></title>
      <link>https://www.jasperdesign.com.au/articles/kerning.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43502</guid>
      <description><![CDATA[
 &nbsp;

 A typeface design, no matter how good, is not at its most effective without the sensitive adjustment of letter spacing. Kerning is one of the components of letter spacing.

 In typography, kerning refers to adjusting the space between characters, especially by placing two characters closer together than normal, usually to achieve...]]></description>
      <pubDate>Fri, 26 Jul 2013 11:24:51 +0000</pubDate>
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      <title><![CDATA[The Humble Business Card]]></title>
      <link>https://www.jasperdesign.com.au/articles/the-humble-business-card.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/43090</guid>
      <description><![CDATA[
 &nbsp;

 They&#39;re old school but still cool. Every card you hand out is an opportunity to make a new client. Are yours giving them the right message?

 Potential marketing avenues are so diverse now. Gone are the days when you would check the local paper or yellow pages for a service or product. Today we do a quick Google search on our...]]></description>
      <pubDate>Mon, 15 Jul 2013 12:46:47 +0000</pubDate>
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      <title><![CDATA[Business Cards]]></title>
      <link>https://www.jasperdesign.com.au/articles/business-cards.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41346</guid>
      <description><![CDATA[
 &nbsp;

 Business cards...

 ...are they really necessary? In this day and age when so much of our communication is digital, it&#39;s actually becoming more important to exchange something tangible and tactile; something your clients can hold on to.

 It&#39;s still important to have a business card that stands out from the rest. Your b...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:30:02 +0000</pubDate>
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      <title><![CDATA[Logo Design]]></title>
      <link>https://www.jasperdesign.com.au/articles/logo-design.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41342</guid>
      <description><![CDATA[
 When you have your logo professionally designed it is important to keep an electronic copy of it on file. This can save a lot of time and effort with future projects, and ensures your logo is always represented in the same way as was originally intended.

 You should ask for at least one high resolution jpeg version (named after the Joint P...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:26:27 +0000</pubDate>
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      <title><![CDATA[Which Font to Pick]]></title>
      <link>https://www.jasperdesign.com.au/articles/which-font-to-pick.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41338</guid>
      <description><![CDATA[
 Picking the correct font for your document or logo can be quite tricky. Like colours, fonts have &#39;personalities&#39;

 Some are cool and funky, young and fresh, some are messy or neat. Some are old school or even old fashioned. Getting your message across can be easier if you choose the right font.

 It can be hard to avoid the cliche...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:25:25 +0000</pubDate>
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    <item>
      <title><![CDATA[Pick a colour]]></title>
      <link>https://www.jasperdesign.com.au/articles/pick-a-colour.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41334</guid>
      <description><![CDATA[
 Colour

 Colour is not only one of the most powerful elements of design, it is often the most persuasive factor. Colour can increase brand recognition by a whopping 80%. And brand recognition directly leads to consumer confidence. Colours can attract shoppers, turn them away and also has the ability to change shopping behaviour! While 52% o...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:17:01 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Serif v Sans Serif]]></title>
      <link>https://www.jasperdesign.com.au/articles/serif-v-sans-serif.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41330</guid>
      <description><![CDATA[
 Which font?

 

 Last issue I mentioned&nbsp;serif and sans serif fonts.&nbsp;These are the two major&nbsp;font categories, and the&nbsp;difference is quite simple.

 A serif is the tiny structure on the end of&nbsp;some letters in a typeface.&nbsp;They originated from the&nbsp;flair of the brush stroke in&nbsp;old script, but it is com...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:12:26 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Selling the invisible]]></title>
      <link>https://www.jasperdesign.com.au/articles/selling-the-invisible.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41326</guid>
      <description><![CDATA[
 One of the coolest analogies on the subject of marketing comes from Louis Carroll&#39;s &ldquo;Alice in Wonderland&rdquo;.

 When Alice found herself at crossroads confused and disorientated, she asked the grinning Cheshire Cat, &ldquo;Which path should I take?&rdquo; he replied, &quot;Where do you want to go?&rsquo;, to which she responded...]]></description>
      <pubDate>Sat, 01 Jun 2013 10:03:05 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Quality trumps quantity]]></title>
      <link>https://www.jasperdesign.com.au/articles/quality-trumps-quantity.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41322</guid>
      <description><![CDATA[
 While the economy continues to struggle, social-media marketing has become a cost-effective and strategic imperative that allows small businesses to tap into exciting opportunities and expand in new directions.

 Of course, trust, value and brand transparency are just as important today, but in my industry the current shift to online geogra...]]></description>
      <pubDate>Sat, 01 Jun 2013 09:51:46 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[I saw the sign]]></title>
      <link>https://www.jasperdesign.com.au/articles/i-saw-the-sign.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41318</guid>
      <description><![CDATA[
 People driving by have, on average, only 4 seconds to look at your signage.

 Gaining maximum impact with your sign design is vitally important, especially when you&rsquo;re in retail.&nbsp; The great news is that in most cases the simplest signs are the most effective.

 Research shows that 50 percent of customers find businesses because...]]></description>
      <pubDate>Sat, 01 Jun 2013 09:24:57 +0000</pubDate>
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    <item>
      <title><![CDATA[3 easy steps to market your business]]></title>
      <link>https://www.jasperdesign.com.au/articles/3-easy-steps-to-market-your-business.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41314</guid>
      <description><![CDATA[
 Forget Marketing 101 - this is Marketing 1, 2, 3! Here are three easy steps to market your business that you can implement immediately without much fuss.

 Branding

 Yes we always talk about&nbsp; it, but if you&rsquo;re not doing it your business may be suffering. Branding is so important in our modern world. Branding can make or break ...]]></description>
      <pubDate>Sat, 01 Jun 2013 09:19:08 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Low Cost Marketing Ideas]]></title>
      <link>https://www.jasperdesign.com.au/articles/low-cost-marketing-ideas.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/41310</guid>
      <description><![CDATA[
 For small business owners, whether it&rsquo;s a smash repair shop or a clothing boutique, the marketing budget is usually not very big. Marketing, however is one of the most important elements of the start-up of your business and in helping it grow. The plain fact is that your business won&#39;t make any profit if people don&rsquo;t know abou...]]></description>
      <pubDate>Sat, 01 Jun 2013 09:14:22 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Does my business really need a website?]]></title>
      <link>https://www.jasperdesign.com.au/articles/does-my-business-really-need-a-website-.html</link>
      <guid>https://www.jasperdesign.com.au/article/article/view/article/24445</guid>
      <description><![CDATA[
 Is a good website something that your business is lacking? Do you have one at all? How do you know if you even need one?

 Not too long ago your business almost didn&rsquo;t exist if it wasn&rsquo;t in the phone book. However, in 2012 more people are skipping the yellow pages and using their fingers to do the walking on a keyboard or smart ...]]></description>
      <pubDate>Mon, 13 May 2013 00:40:53 +0000</pubDate>
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