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4 signs of a great logo design

Posted by Kellie Williams on 13 June 2014
4 signs of a great logo design

Make It Unique

Your logo should stand out and be recognized among others in the same market place. And keep in mind that a logo doesn't necessarily need to say what a company does. "The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an aeroplane. The Apple logo isn't a computer," writes graphic designer David Airey on the popular logo design site Logo Design Love. So don't feel like your coffee shop's logo needs to show coffee beans.

Starbucks logo

Make It Adaptable

Strong logos translate well across different mediums. Will your logo have the same meaning on a business card as it will on a billboard? "Keeping the design simple allows for flexibility in size," writes Airey. "Ideally, your design should work at a minimum of around one inch without loss of detail." When a logo does not reproduce well on a small scale it causes problems for your brand's clarity and value. Also keep in mind that it should reproduce well when faxed in black and white, and when embroidered on your work shirts.

Target logo

Make It Appropriate

Who is your target audience? A logo needs to accurately reflect a company's culture and values: the company's essence. "Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious," writes Airey. Doing some market research is critical, too. Colour can be a major attribute in determining the appropriateness of a logo design. We all know that different colors are associated with different meanings in different cultures. It's important to think about how the colors in your logo reflect your brand values and the services or products you sell.

Nickelodeon logo

Make It Timeless

In 1971 graphic design student Carolyn Davidson designed Nike's 'swoosh' logo. In 1995, Nike began using the stand-alone Swoosh (without the lettering) as its corporate logo, and continues to use it that way today. It's the neutrality of a design that makes a logo timeless - clean lines, modernist structure and neutrality.

Nike logo

Author: Kellie Williams
About: Kellie studied Commercial Art over 20 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, which has Qld and interstate clients.
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Tags: Logo Design

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