A brochure is a type of folded leaflet that can be a great marketing tool to promote your business or club.

The most common types of single-sheet brochures are the single fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds, either roll or z fold). A single-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). There is also the double parallel fold which results in 8 panels.

Brochure folding

Brochures are often printed using four colour process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on their own computer printer, but offset printing turns out higher quantities and higher quality for less cost.



Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more colour, and is folded. Flyers are supplied and distrubuted flat (not folded) and are usually more disposable, and therefore printed on thinner paper.


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