Does my business really need a website?

Written on the 13 May 2013 by Kellie Williams

Does my business really need a website?

Is a good website something that your business is lacking? Do you have one at all? How do you know if you even need one?

Not too long ago your business almost didn’t exist if it wasn’t in the phone book. However, in 2012 more people are skipping the yellow pages and using their fingers to do the walking on a keyboard or smart phone.
Some studies claim that up to 85% of people prefer to use a search engine to find what they’re looking for. And since Australia is one of the leading internet using countries in the world it follows that most of your customers, or potential customers, are looking online for products and services. Even if you don’t intend to sell or conduct business online, the web can still be a very valuable marketing source.

Can customers find you?

A website alone will rarely attract new customers - people need to know about it first! But remember, new customers are looking for a product or service, not a particular business. If you are not there, they will find someone else. This is where key words and meta tags can be essential.
You also need to integrate your website address into all your marketing activities. An easy to say, easy to remember address can be much more effective than a phone number.

Are you open?

Since we can surf the web anytime, your business can potentially be open 24/7. You don’t have to answer the phone or open the doors for customers to find out important information, or even make a purchase, in the case of online shopping carts. And having helpful information on your website can save you time explaining products or services, so you can focus phone calls on selling, rather than answering questions.
Do make sure your contact information is kept up-to-date because many people still like to talk to a ‘real person’.

Keep up with the Jones’

You might not think you need a website but not having one gives your competitor (who has a great website) the edge. Having the biggest and most expensive website doesn’t necessarily mean you’ll be more successful, but having a website that is a poor cousin to your competitor, or none at all, may harm your business.
It’s better to have a simple, good looking and easy-to-navigate site that appears ahead of your competitor in search engines than a fancy one that’s ignored because it’s on page two of a Google search.

How big are you?

A professionally presented small company’s website can often make them look as good as the ‘big boys’. You can potentially attract customers who would normally have gone with a much larger company. You can make your business visable and inviting to a wider customer base, but always keep your target market in mind. It’s still important because you don’t want to waste time with enquiries from clients you aren’t able or willing to service.

Do I still need the Yellow Pages?

Marketing in other forms such as print, radio or TV are still important, but advertising can potentially be reduced (not eliminated) with the addition of a website for your business. All your marketing efforts can and should work together to increase the number of customers who know you exist. Because if they don’t know, they just won’t look.


Kellie WilliamsAuthor:Kellie Williams
About: Kellie studied Commercial Art over 25 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, servicing Qld and interstate clients.
Connect via:LinkedIn

CONTACT INFO

ADDRESS56 Fourth Street, Home Hill,
Queensland, Australia, 4806

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807

LATEST NEWS

4 signs of a great logo design

Posted by Kellie Williams on 23 October 2019
4 signs of a great logo design
Make It Unique Your logo should stand out and be recognized among others in the same market place. And keep in mi...
Posted in:Logo Design  

Pick a Font - Car Signage

Posted by Kellie Williams on 24 September 2019
Pick a Font - Car Signage
Be terrific in the traffic! Have some fun with your car signage and get noticed Some businesses spend serious a...
Posted in:SignageMarketingCar SignageUSP  

My top 5 really cool wine labels

Posted by Kellie Williams on 20 August 2019
There's thousands of varieties of wine and usually, when you're looking down the aisles at the supermarket, v...
Posted in:MarketingPackage design  

YOUTUBE

Bookmark SiteTell a FriendPrint