What is 'branding'?

Branding is your identity in the marketplace.

Simply put, your brand is your promise to your customer.  It tells them what to expect from your product or service and differentiates you from your competitors.

What is your company image saying to the marketplace?

Are you fresh and funky? Or dependable and serious? Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials all of which should integrate your logo communicate your brand.

 

It makes sense to understand that the best branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Jasper Design can help new businesses with their corporate identity and image, and also existing businesses with implementing a cohesive brand strategy across the board. We offer tailored branding packages which can include logo design, corporate colour chart and style guide, customised stationery design and print, and uniform design.

Plus plenty of helpful advice on getting your image just right. That's why we like to educate you on managing your own brand - so you can have complete control over what goes out, but not compromise on quality.

We can help you shout it to the world with:

CONTACT INFO

ADDRESS56 Fourth Street, Home Hill,
Queensland, Australia, 4806

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807

LATEST NEWS

4 signs of a great logo design

Posted by Kellie Williams on 23 October 2019
4 signs of a great logo design
Make It Unique Your logo should stand out and be recognized among others in the same market place. And keep in mi...
Posted in: Logo Design  

Pick a Font - Car Signage

Posted by Kellie Williams on 24 September 2019
Pick a Font - Car Signage
Be terrific in the traffic! Have some fun with your car signage and get noticed Some businesses spend serious a...
Posted in: Signage Marketing Car Signage USP  

My top 5 really cool wine labels

Posted by Kellie Williams on 20 August 2019
There's thousands of varieties of wine and usually, when you're looking down the aisles at the supermarket, v...
Posted in: Marketing Package design  
< Previous | 1 | 2 | Next >

YOUTUBE

Bookmark SiteTell a FriendPrint