What is 'branding'?

Branding is your identity in the marketplace.

Simply put, your brand is your promise to your customer.  It tells them what to expect from your product or service and differentiates you from your competitors.

What is your company image saying to the marketplace?

Are you fresh and funky? Or dependable and serious? Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials all of which should integrate your logo communicate your brand.


It makes sense to understand that the best branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

Jasper Design can help new businesses with their corporate identity and image, and also existing businesses with implementing a cohesive brand strategy across the board. We offer tailored branding packages which can include logo design, corporate colour chart and style guide, customised stationery design and print, and uniform design.

Plus plenty of helpful advice on getting your image just right. That's why we like to educate you on managing your own brand - so you can have complete control over what goes out, but not compromise on quality.

We can help you shout it to the world with:


ADDRESS56 Fourth Street, Home Hill,
Queensland, Australia, 4806

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807


Flat logo trend

Posted by Kellie Williams on 7 June 2019
Keeping inline with the new 'flat is cool' design trend, Google finally released an update to their logo...
Posted in:Logo Design  
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