Business Cards

Written on the 1 June 2013 by Kellie Williams

Business Cards

 

Business cards...

...are they really necessary? In this day and age when so much of our communication is digital, it's actually becoming more important to exchange something tangible and tactile; something your clients can hold on to.

It's still important to have a business card that stands out from the rest. Your business card should be one that people actually want to hang on to. Like when you dine in a nice restaurant and you take a card to keep a piece of the experience with you. It's a reminder of how great the service was, or delicious the food, and seeing it can make you want to visit again.

Business cards don't have to break the budget, but do remember they are a reflection of your business. Bad design can equal bad impression.

Information to include on a business card is up to the individual - there are no rules. It's not necessary to include everything (eg. ABN but it is handy). There is also the temptation of including too much. Try to get the balance between the essentials for communication, but avoid overcrowding it. A simple design with lots of space works well so try sticking to two or three colours.

Also, keep a record of how many cards you have ordered and how long the box lasted, then you will know how many to get next time. Ordering in bulk can save you money.

A well-designed business card has many functions but most of all it must speak for itself!

> Read more about business card design.

This article was published in Zoom in Business Magazine Issue 6


Kellie WilliamsAuthor: Kellie Williams
About: Kellie studied Commercial Art over 25 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, servicing Qld and interstate clients.
Connect via: LinkedIn

CONTACT INFO

ADDRESS56 Fourth Street, Home Hill,
Queensland, Australia, 4806

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807

LATEST NEWS

The Golden Ratio

Posted by Kellie Williams on 21 April 2020
The Golden Ratio
Mathematical theory in design The Golden Ratio is a beautifully simple piece of mathematical theory that can help...
Posted in: Logo Design Graphic Design  

Photo formats

Posted by Kellie Williams on 23 March 2020
Photo formats
With the explosion of scanners, digital cameras and the internet, the JPEG image format has quickly become the most...
Posted in: Computers Photography  

Cool colours

Posted by Kellie Williams on 19 February 2020
Cool colours
If there's one thing as a designer I love more than typography (geeky, I know), it's colour! One of my secr...
Posted in: Logo Design Graphic Design  
< Previous | 1 | 2 | 3 | 4 | Next >

YOUTUBE

Bookmark SiteTell a FriendPrint