21 April 2020

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The Golden Ratio

The Golden Ratio

by Kellie Williams
Mathematical theory in design The Golden Ratio is a beautifully simple piece of mathematical theory that can help make your designs feel well proportioned and pleasing on the eye. Based on the Fibonacci Sequence (which you may remember from Dan Brown's novel The Da Vinci Code), the Golden Ratio (1:1.618) describes the relationship between two proportions. This ratio forms such a common sight in nature, and it feels pleasing to the eye when we use it in our design work. It has been u...

19 February 2020

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Cool colours

Cool colours

by Kellie Williams
If there's one thing as a designer I love more than typography (geeky, I know), it's colour! One of my secret weapons in the sourcing of new colour combinations for my clients is Adobe Color. I have been using the Adobe Color (formerly Kuler) website for years and now Adobe has an iPhone app that will helps capture and share any shade of the rainbow. As with the website, you can try out, create, share and save various colour schemes, each of which consists of a set of five colours...

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LATEST NEWS

The Golden Ratio

Posted by Kellie Williams on 21 April 2020
The Golden Ratio
Mathematical theory in design The Golden Ratio is a beautifully simple piece of mathematical theory that can help...
Posted in:Logo DesignGraphic Design  

Photo formats

Posted by Kellie Williams on 23 March 2020
Photo formats
With the explosion of scanners, digital cameras and the internet, the JPEG image format has quickly become the most...
Posted in:ComputersPhotography  

Cool colours

Posted by Kellie Williams on 19 February 2020
Cool colours
If there's one thing as a designer I love more than typography (geeky, I know), it's colour! One of my secr...
Posted in:Logo DesignGraphic Design  
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