Written on the 1 June 2013 by Kellie Williams
When you have your logo professionally designed it is important to keep an electronic copy of it on file. This can save a lot of time and effort with future projects, and ensures your logo is always represented in the same way as was originally intended.
You should ask for at least one high resolution jpeg version (named after the Joint Photographic Experts Group who created the standard) and one eps (Encapsulated PostScript) version. The jpeg can be used internally, for example on documents created in Word and MYOB. The eps is to pass on to any designers doing work for you such as brochures and signage.
With most professional logo design packages you will receive a 'Style Guide', which gives you all the details about your logo/brand (ie the fonts used, the colours, how it should look on a white background, or on a dark background).
It is also important to match your colours throughout your branding, so finding out (and remembering!) your PMS (Pantone Matching System) colours is handy too. This means anything with your logo/brand, even things like uniforms and cars, will be matching. This enforces your presence with customers. Remember, 'Branding' is nothing more (or less) than how your customers 'feel' about your product/service or business, and of course your goal is to have every one of them feeling 'good'!
This article was published in Zoom in Business Magazine Issue 5 "The Expo Issue"
About: Kellie studied Commercial Art over 25 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, servicing Qld and interstate clients.Connect via:LinkedIn