Logo Design

Written on the 1 June 2013 by Kellie Williams

Logo Design

When you have your logo professionally designed it is important to keep an electronic copy of it on file. This can save a lot of time and effort with future projects, and ensures your logo is always represented in the same way as was originally intended.

You should ask for at least one high resolution jpeg version (named after the Joint Photographic Experts Group who created the standard) and one eps (Encapsulated PostScript) version. The jpeg can be used internally, for example on documents created in Word and MYOB. The eps is to pass on to any designers doing work for you such as brochures and signage.

With most professional logo design packages you will receive a 'Style Guide', which gives you all the details about your logo/brand (ie the fonts used, the colours, how it should look on a white background, or on a dark background).

It is also important to match your colours throughout your branding, so finding out (and remembering!) your PMS (Pantone Matching System) colours is handy too. This means anything with your logo/brand, even things like uniforms and cars, will be matching. This enforces your presence with customers. Remember, 'Branding' is nothing more (or less) than how your customers 'feel' about your product/service or business, and of course your goal is to have every one of them feeling 'good'!

This article was published in Zoom in Business Magazine Issue 5 "The Expo Issue"

Kellie WilliamsAuthor: Kellie Williams
About: Kellie studied Commercial Art over 25 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, servicing Qld and interstate clients.
Connect via: LinkedIn


ADDRESS56 Fourth Street, Home Hill,
Queensland, Australia, 4806

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807


4 signs of a great logo design

Posted by Kellie Williams on 13 June 2014
4 signs of a great logo design
Make It Unique Your logo should stand out and be recognized among others in the same market place. And keep in...
Posted in: Logo Design  

New flat logo for Google

Posted by Kellie Williams on 7 October 2013
Keeping inline with the new 'flat is cool' design trend, Google finally released an update to their l...
Posted in: Logo Design  

My top 5 really cool wine labels

Posted by Kellie Williams on 20 May 2013
There's thousands of varieties of wine and usually, when you’re looking down the aisles at the supermarket,...
Posted in: Marketing Package design  
< Previous | 1 | 2 | Next >


Bookmark SiteTell a FriendPrint