Serif v Sans Serif

Written on the 1 June 2013 by Kellie Williams

Which font?

Last issue I mentioned serif and sans serif fonts. These are the two major font categories, and the difference is quite simple.

A serif is the tiny structure on the end of some letters in a typeface. They originated from the flair of the brush stroke in old script, but it is common belief today that they are a useful visual tool when reading large blocks of text.

For this reason they are most often used in lengthy texts, while sans serif fonts are used for headlines and shorter pieces.

A serif font also has a more formal appearance. Most serif fonts have thick and thin lines, while san serif fonts, (from the French ‘sans’ which means ‘without’) are cleaner bulkier fonts and are more readable on a computer screen where the constraints of screen resolution can make small serifs and thin lines hard to see.

Sans serif fonts are also a good choice for logos and signage because they are clean and more versatile.

So keep in mind what medium your text will end up in when you next pick a font.

This article was published in Zoom in Business Magazine Issue 2


Author: Kellie Williams
About: Kellie studied Commercial Art over 20 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, which has Qld and interstate clients.
Connect via: Twitter Google+ LinkedIn

CONTACT INFO

ADDRESS128B Edwards Street, Ayr,
Queensland, Australia, 4807

POSTAL ADDRESSPO Box 32, Ayr, Queensland,
Australia, 4807

LATEST NEWS

4 signs of a great logo design

Posted by Kellie Williams on 13 June 2014
4 signs of a great logo design
Make It Unique Your logo should stand out and be recognized among others in the same market place. And keep in...
Posted in: Logo Design  

New flat logo for Google

Posted by Kellie Williams on 7 October 2013
Keeping inline with the new 'flat is cool' design trend, Google finally released an update to their l...
Posted in: Logo Design  

My top 5 really cool wine labels

Posted by Kellie Williams on 20 May 2013
There's thousands of varieties of wine and usually, when you’re looking down the aisles at the supermarket,...
Posted in: Marketing Package design  
< Previous | 1 | 2 | Next >

YOUTUBE

Bookmark SiteTell a FriendPrint