Jasper Design | Articles

Pick a colour

Colour Colour is not only one of the most powerful elements of design, it is often the most persuasive factor. Colour can increase brand recognition by a whopping 80%. And brand recognition directly leads to consumer confidence. Colours can attract shoppers, turn them away and also has the ability to change shopping behaviour! While 52% o...

Serif v Sans Serif

Which font? Last issue I mentioned serif and sans serif fonts. These are the two major font categories, and the difference is quite simple. A serif is the tiny structure on the end of some letters in a typeface. They originated from the flair of the brush stroke in old script, but it is com...

Selling the invisible

One of the coolest analogies on the subject of marketing comes from Louis Carroll's “Alice in Wonderland”. When Alice found herself at crossroads confused and disorientated, she asked the grinning Cheshire Cat, “Which path should I take?” he replied, "Where do you want to go?’, to which she responded...

Quality trumps quantity

While the economy continues to struggle, social-media marketing has become a cost-effective and strategic imperative that allows small businesses to tap into exciting opportunities and expand in new directions. Of course, trust, value and brand transparency are just as important today, but in my industry the current shift to online geogra...

I saw the sign

People driving by have, on average, only 4 seconds to look at your signage. Gaining maximum impact with your sign design is vitally important, especially when you’re in retail. The great news is that in most cases the simplest signs are the most effective. Research shows that 50 percent of customers find businesses because...

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