Jasper Design | Articles

Kerning

A typeface design, no matter how good, is not at its most effective without the sensitive adjustment of letter spacing. Kerning is one of the components of letter spacing. In typography, kerning refers to adjusting the space between characters, especially by placing two characters closer together than normal, usually to achieve...

The Humble Business Card

They're old school but still cool. Every card you hand out is an opportunity to make a new client. Are yours giving them the right message? Potential marketing avenues are so diverse now. Gone are the days when you would check the local paper or yellow pages for a service or product. Today we do a quick Google search on our...

Business Cards

Business cards... ...are they really necessary? In this day and age when so much of our communication is digital, it's actually becoming more important to exchange something tangible and tactile; something your clients can hold on to. It's still important to have a business card that stands out from the rest. Your b...

Logo Design

When you have your logo professionally designed it is important to keep an electronic copy of it on file. This can save a lot of time and effort with future projects, and ensures your logo is always represented in the same way as was originally intended. You should ask for at least one high resolution jpeg version (named after the Joint P...

Which Font to Pick

Picking the correct font for your document or logo can be quite tricky. Like colours, fonts have 'personalities' Some are cool and funky, young and fresh, some are messy or neat. Some are old school or even old fashioned. Getting your message across can be easier if you choose the right font. It can be hard to avoid the cliche...

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