Does my business really need a website?
Written on the 13 May 2013 by Kellie Williams
Is a good website something that your business is lacking? Do you have one at all? How do you know if you even need one?
Not too long ago your business almost didn’t exist if it wasn’t in the phone book. However, in 2012 more people are skipping the yellow pages and using their fingers to do the walking on a keyboard or smart phone.
Can customers find you?
A website alone will rarely attract new customers - people need to know about it first! But remember, new customers are looking for a product or service, not a particular business. If you are not there, they will find someone else. This is where key words and meta tags can be essential.
Are you open?
Since we can surf the web anytime, your business can potentially be open 24/7. You don’t have to answer the phone or open the doors for customers to find out important information, or even make a purchase, in the case of online shopping carts. And having helpful information on your website can save you time explaining products or services, so you can focus phone calls on selling, rather than answering questions.
Keep up with the Jones’
You might not think you need a website but not having one gives your competitor (who has a great website) the edge. Having the biggest and most expensive website doesn’t necessarily mean you’ll be more successful, but having a website that is a poor cousin to your competitor, or none at all, may harm your business.
How big are you?
A professionally presented small company’s website can often make them look as good as the ‘big boys’. You can potentially attract customers who would normally have gone with a much larger company. You can make your business visable and inviting to a wider customer base, but always keep your target market in mind. It’s still important because you don’t want to waste time with enquiries from clients you aren’t able or willing to service.
Do I still need the Yellow Pages?
Marketing in other forms such as print, radio or TV are still important, but advertising can potentially be reduced (not eliminated) with the addition of a website for your business. All your marketing efforts can and should work together to increase the number of customers who know you exist. Because if they don’t know, they just won’t look.
About: Kellie studied Commercial Art over 25 years ago at James Cook University and has been working in the Printing and Media industries ever since. She has worked for screenprinters, printing companies and newspapers in North Queensland and now runs her own business, Jasper Design, servicing Qld and interstate clients.Connect via:LinkedIn